March 05, 2026
7 Min
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Is Email Marketing Dead? 2026's Highest ROI Channel and 'Inbox' Dominance

Is Email Marketing Dead? 2026's Highest ROI Channel and 'Inbox' Dominance

"The average ROI (Return on Investment) of Email Marketing is 42 to 1. That is, it earns 42 dollars for every 1 dollar spent."

Everyone has a phone in their hand, everyone is on Instagram... Who reads emails? The answer might surprise you: **Everyone.**

When you share a post on social media, only 5% of your followers (organic reach) see it. You have to pay Instagram for the rest. But in Email, you reach everyone on your list. And there is no algorithm, you are the boss. In this article, we explain why those who say "E-mail is dead" are wrong and how this channel turned into a "Money Printing Machine".

Why Email? (Numbers Don't Lie)

Social media is a rented house, your email list is your deeded property. If Mark Zuckerberg changes the algorithm tomorrow, you might go bankrupt, but no one can take your email list from you. Here is the comparison:

MetricEmail MarketingSocial Media (Organic)Winner
Reach Rate%90+ (Inbox)%2 - %5 (Feed)Email
Click Rate%3 - %5%0.5 - %1Email
CostVery LowFree (But no visibility)Email
Control%100 YoursAlgorithm ManagesEmail

Table Analysis: When viewed from the perspective of ROAS, no advertising channel can approach the cost/return ratio of email.

How Should a Newsletter Be Written?

If you just say "There is a campaign, run!" you fall into spam. You must add value. Do content marketing. Give useful information to the customer, sprinkle your product in between.

Power of Automation: Send Mail While You Sleep

You don't send emails to every customer one by one. The systems we set up (Ex: Klaviyo, Mailchimp) do the following automatically: * Welcome Series: 10% discount to new members. * Cart Reminder: Reminder 1 hour later for those who forgot products in the cart. * Birthday: Special celebration on the customer's birthday.

Conclusion: Your List is Your Gold Mine

Thousands of email addresses lying in your database (CRM) are a gold mine waiting to be processed. Remember them regularly, not just on holidays.
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