February 19, 2026
7 Min
3.2k views

Win Back Customers Who Abandon Your Site: "Remarketing" Strategy That Will Increase Your Sales by 50%

Win Back Customers Who Abandon Your Site: "Remarketing" Strategy That Will Increase Your Sales by 50%

"There is a 'Rule of Seeing 7 Times' in marketing. The customer trusts your brand when they see it again and again."

In e-commerce or service sites, an average of 97% of visitors leave the site without purchasing anything or filling out a form on their first visit.

Do you say 'Goodbye' to this 97% audience that you paid advertising money to bring to your site? Or do you have a plan to win them back? In this article, we explain how the escaped fish is caught bigger with Remarketing technology, also known as 'Shadow Tracker'.

What is Remarketing?

Mechanism: When a user enters your site, we leave a harmless "cookie" in their browser. The user leaves your site and goes to read news. Magic: Just then, your ad appears in front of them: "Hey, you left the implant treatment you were examining halfway, would you like a free examination?"

Why is it More Profitable than "Cold Ads"?

Standard Ad (Cold Traffic): Shown to those who do not know you at all. Cost is high, conversion rate is 1-2%. Remarketing (Warm Traffic): Shown to people who have visited your site and are interested. Cost is very low, conversion rate is 10-15%. The message is not "Who are we?" but "Why didn't you buy?".

Nexentio Difference: "Dynamic" and "Smart" Tracking

Standard agencies just say "Show ads to those who enter the site". We segment the user according to their behavior: * Those Entering the Home Page: Brand awareness ad. * Those Looking at Service Page: "Before/After" ad of the relevant service. * Those Who Come to the Form Page and Give Up: A strong offer like "We are waiting for you, 10% discount".

Technical Infrastructure: Google Tag Manager and Pixel Power

iOS 14 updates and ad blockers (AdBlockers) made tracking difficult. We prevent data loss by setting up Google Tag Manager and Server-Side Tracking. We catch the customer that your competitors cannot track.

For Which Sectors is it Mandatory?

Clinics: The patient does not make an appointment immediately, you must remind yourself. Real Estate/Hotel: The decision process is long, you must constantly stay in mind. Jewelers: In luxury consumption, the customer looks at the product 5 times, you must show them that ring again.

Conclusion: Collect the Money Left on the Table

Remarketing is the art of collecting money left on the table. Your most loyal customers are usually those who buy on their second or third arrival.
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