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"Google is not a money trap; it is the world's largest 'Customer Finding Machine'."
Does the scenario sound familiar? You opened a Google Ads (formerly AdWords) account for your business or had someone open it. You defined your credit card, determined the budget, and said 'Publish'. Google pulls the money from your account regularly. 'Click' numbers are increasing in statistics.
1. Wrong Keyword Selection (Most Expensive Mistake)
Let's say you have a 'Home to Home Moving' company in Antalya. You wrote only 'Moving' as the ad word. Google shows your ad to everyone searching for 'Moving job postings', 'Moving truck prices' or 'What is moving'. These people are not customers; they are people looking for jobs or information.
Nexentio Touch: We do not fall into the 'Broad Match' trap. We only play for words with purchasing intent like 'Antalya home to home moving get price'. You spend money on real customers, not empty crowds.
2. Not Using 'Negative Keyword' List
This is the most important weapon saving your budget. You must determine in which searches your ad will not appear. For example; if you do not add words like 'Free', 'Gratis', 'Second Hand', 'What is', 'Forum' to the negative list, people who have no intention of spending money consume your budget.
Nexentio Touch: We create a 'Black List' (Negative Keyword List) of hundreds of words for each campaign. Thus, your ad only appears to the audience really ready to spend money.
3. Directing Customer to 'Homepage'
You said 'Implant Treatment 20% Discount' in the ad, but you sent the person clicking to your site's general 'Homepage'. The customer gets lost on that page, cannot find the implant information they are looking for, and leaves. Rule: Whatever the customer saw in the ad, they should go to the page where exactly that service is explained when they click.
Nexentio Touch: We design special 'Landing Pages' for your ad campaigns, purified from distracting elements and focusing only on sales.
4. Not Doing Conversion Tracking
This is like driving a car with your eyes closed. Which customer from which word called you? What time did those who came fill out the form? Which ad text sold more? If 'Conversion Setup' (with Google Tag Manager) is not done on your site, you cannot know these.
Nexentio Touch: We speak with data. We set up a reporting system where we can say 'We spent 10 TL on this word, in return we gained a 500 TL customer'.
Conclusion: Advertising is Not 'Gambling'
🔍 [Request Free Google Ads Account Analysis] or 📈 [Multiply Your Sales with Professional Ad Management] You focus on your business, let us bring the customer to your door.
Let's explore your business's digital potential together. Get in touch now and let's create the difference together.
