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"Increasing the conversion rate from 1% to 2% is the only way to double your turnover without doubling the ad budget."
Is your website like a leaking bucket? You keep pouring water (traffic) but 98% of the water flows out from the bottom.
What is Conversion Rate?
100 people entered your site, 2 of them shopped. Your conversion rate is 2%. So what should be the average in your sector? Examine the table below:
| Sector | Average Conversion Rate | Good Rate | Notes |
|---|---|---|---|
| E-Commerce | %1.5 - %2.5 | %3.5+ | Cart abandonment is very common. |
| B2B Service | %2.0 - %5.0 | %10+ | Form filling focused. |
| Finance / Insurance | %5.0+ | %12+ | Trust factor is very critical. |
| Health / Clinic | %3.0 - %6.0 | %15+ | Whatsapp/Form conversions. |
Analysis: If the rate on your e-commerce site is 0.5%, there is a serious problem with your site speed or checkout page.
Why Do Visitors Leave Without Buying?
1. Lack of Trust: Contact information is not clear, no customer reviews. 2. Complex Design: If the user is looking for the "Add to Cart" button, you lost. 3. Difficulty on Mobile: If forms are too small to be filled with a finger, there is a mobile design error.
How to Do CRO? 3-Step Nexentio Strategy
We work with 'data', not 'guesses' for our customers. * Heatmaps: Where do users click, where do they not click? We track this with tools like 'Hotjar'. * A/B Tests: Is the red button clicked more or the green one? We try both at the same time and choose the winner. * Form Analysis: At which question do customers leave the form and run away? We remove that question.
Conclusion: Close the Holes in the Bucket
🚀 [Request Free Analysis to Measure Your Site's Conversion Rate]
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